The mission
At Atomic Transformation, my mission is to help businesses transcend their core and prepare for the next era of growth. By leveraging their internal strengths, key drivers, and capabilities — the very elements that fuel their pride — I guide them to harness these assets to propel forward. I enable organizations to tap into what makes them exceptional, transforming these qualities into a strategic advantage that reinvents their future and positions them for sustainable, transformative success.
About Atomic Transformation
Eric Tinga is the driving force behind Atomic Transformation. Eric is a seasoned commercial leader who works with B2B companies to discover and capitalize on new business opportunities. With experience at large corporates and as an entrepreneur, Eric excels at finding and transforming opportunities beyond core business areas into valuable, differentiating propositions and executing customer-centric go-to-market strategies. Eric’s approach blends his proprietary framework on radical innovation with tailored methods, combining analytical precision with creative thinking.
Eric Tinga has worked in international leadership positions for corporates as Sony, Samsung and Husqvarna, and has co-founded and managed his own Video-Marketing agency. Eric holds and MSc and Executive MBA (Magna Cum Laude), and lives with his partner Hester and twins Dix and Floortje in Huizen, the Netherlands.
